Navigating the world of online clothing shopping can be tricky, especially when it comes to picturing how something will actually look on you. To tackle this challenge, Google is harnessing the power of AI to allow shoppers to try billions of apparel garments on their own body, by uploading just a single image of themselves.
This offers a helpful vibe check, giving you a general sense of how the item might complement your personal style as you explore different looks and discover new styles from countless retailers.
Requirements
This feature is currently available within the US for logged-in users on both mobile and desktop versions of Google Shopping and Google Search. Please note that you need to opt in to Search Labs to turn this feature on. Users must be 18 years or older to use this feature and accounts must have Web & App Activity and Search Personalization turned on.
How to get started
- Search for any top, bottom, or dress on Google. (Shoes, lingerie, bathing suits, and accessories are not supported.)
- Tap on the product you want to try on.
- Select the Try it on button. (If you don’t see the button, that item is not eligible to try on.)
- Upload an image of yourself or a photo you have permission to use. Photos should meet the requirements listed below.
- After the image is generated, you can save or share your look.
- For convenience, your uploaded photo is saved so that you don’t have to upload it each time you want to try something on, but you can upload a new one or delete the existing photo at any time.
Tip: This feature is not available for Shopping Ads so products under “Sponsored” will not have the “Try it on” button.
Photo requirements for best results
To get the best out of the experience, shoppers must upload a photo that meets the following criteria:
- Our policy requires that shoppers only upload photos of themselves.
- Full-body images from head to toe with no other people in the photo.
- Avoid holding the phone too close to your face or body when taking the photo.
- Standing tall, with hands outside of pockets, photos sitting down won’t work.
- Good lighting and background free of clutter.
- Fitted clothing that’s not too baggy.
- No far-away shots, make sure you’re close enough to the camera.
- No photos of children.
Safety policies
Uploaded photos must also abide by Google’s safety guidelines. The following images are not permitted:
- Adult-oriented content, child sexual abuse imagery, non-consensual sexual content, and sexually explicit content. Learn more about Adult oriented content.
- Inappropriate content such as dangerous, derogatory, or shocking. Learn more about appropriate content.
If the photo does not abide by Google’s policies, you will be asked to upload a different photo. The use of this feature is subject to Google’s Generative AI Prohibited Use policy.
Understanding generated images
Generated images may include mistakes, such as body shapes, personal features, or errors in clothing details. Your feedback on any discrepancies you encounter is essential in helping us make these visualizations even better. As you use this feature, there are a few things to keep in mind:
- The generated image can help you see how an item might look, but it does not determine or guarantee the actual fit of the garment. Our image generation provides a visual representation, and while we may visualize the item on a model, please note that the availability of specific sizes is determined by the merchant. Therefore, always refer to standard size charts, customer reviews, and product details on the product page to choose the best size for you, regardless of the size shown in the visualization.
- This feature aims to provide a helpful visualization, but it's an approximation and may not reflect body shape, personal features, or product details with perfect accuracy.
- We’re committed to continuously improving this experience. If you have any comments or feedback about the generated images, click the Give feedback link at the bottom of the try-on screen, and tell us what you thought could have gone better. If there are issues related to something other than the try-on image itself, you can report content on Google.
Google’s use of photos
Google uses your uploaded photo to produce the generated try-on look. Google does not collect or store any biometric data during this experience, and your photo is never shared with other Google products, services, or third-party affiliates.
To improve the Try On generative AI experience in Shopping, we evaluate the quality of our generated images responsibly with user feedback and trained human reviews. When trained reviewers evaluate the quality of Google's machine learning models, we take a number of precautions to protect users' privacy:
- Data that reviewers see and annotate are disconnected from users' accounts.
- Automated tools help recognize and remove a broad range of identifying info and sensitive personal information.
We take your privacy and security seriously. All data is protected by Google’s security infrastructure. Your images are handled in accordance with Google's Privacy policy and are never used beyond the Try-on experience. You maintain control over your uploaded and generated images, with the freedom to save, share, or delete them at any time.