The Merchant opportunities report shows you recommendations for improving how your online shop appears on Google. You'll see this report if you have an eligible site that sells physical goods.
If you've never signed up for Merchant Center (or you’re still in the process of signing up), you'll be prompted to sign up or complete your signup process on Merchant Center. If you manage your Merchant Center account through a third-party site like Shopify, you'll be prompted by Search Console to integrate your third-party site to Merchant Center.
If you already have a Merchant Center account, we encourage you to associate it in order to see more growth opportunities.
Add store information
Adding store information can improve the display of your products and help people when they’re shopping on Google. If you’ve created and associated your Merchant Center account under Merchant opportunities in Search Console, you’ll see suggested opportunities, including:
- Add shipping and returns
- Set up store ratings
- Add payment methods
You can return to the report to see if your information is pending, approved, or flagged for issues that need fixing.